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The Travel Trend Report 2025: What’s In, What’s Out, and Where Everyone’s Going
May 12
3 min read
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Each new year brings a fresh wave of travel trends, and 2025 is no different. From changing priorities and rising destinations to the shifting expectations around comfort, sustainability, and planning, this year’s travel vibe is more thoughtful, flexible, and experience-driven than ever before.
Whether you’re planning a weekend escape or a months-long adventure, here’s your essential trend report: what’s in, what’s out, and where everyone’s headed in 2025.
What’s In for 2025
🚆 Train Travel Over Short-Haul Flights
With sustainability top of mind, travellers are ditching short domestic flights in favour of scenic rail journeys. Europe’s rail network is booming, and sleeper trains are making a stylish comeback.
Destinations to try it: France to Italy via the Thello, Portugal’s Alfa Pendular, or Japan’s famous Shinkansen.
🐢 Slow Travel & Single-Country Trips
Forget rushing through five cities in ten days. More travellers are opting for slower, deeper experiences—staying longer in one place, learning the language, shopping at local markets, and building real connections.
Examples: A month in Kyoto, two weeks exploring Portugal coast to coast, or slow-cooking your way through regional Italy.
🍂 Off-Season Europe
Travellers are finally embracing shoulder seasons. Think spring in Croatia, autumn in the Amalfi Coast, or a snow-dusted Paris in February—fewer crowds, better prices, and just as much magic.
🌿 Nature-First Getaways
Eco-lodges, forest cabins, off-grid retreats—2025 is all about reconnecting with nature. Travellers are prioritising wellbeing, fresh air, and sustainability.
Trending stays: Glass-domed igloos in Lapland, regenerative farms in New Zealand, or digital detox cabins in the Aussie bush.
🤖 AI-Powered Travel Planning
From itinerary builders to language translation and visa checklists, AI is making personalised trip planning easier (and faster) than ever. Still need a human touch? Use AI for the basics, then let your own curiosity do the rest.
What’s Out in 2025
❌ Country-Hopping Frenzies
“Europe in 7 Days” is officially out. Travellers are trading fast-paced itineraries for depth and cultural immersion.
❌ Revenge Travel Energy
The post-pandemic travel explosion has levelled out. People are now choosing quality over quantity—fewer trips, better planned, and more meaningful.
❌ Peak-Season Tourism in Overloaded Hotspots
Places like Santorini in July or Venice during Easter are being rethought by conscious travellers. Off-peak and alternative locations are the new flex.
❌ Airbnb-Only Travel
Many are rediscovering the charm (and reliability) of boutique hotels, local guesthouses, and agriturismos—particularly as some Airbnbs become overpriced or overregulated.
❌ Skipping the Fine Print
With global events still unpredictable, travellers are finally reading cancellation policies and booking with flexibility in mind. Free cancellation, travel insurance, and adaptable bookings are must-haves.
Where Everyone’s Going in 2025
🌍 Up-and-Comers
Albania: Pristine beaches, affordable prices, and Mediterranean charm.
Georgia: Wine country meets Caucasus mountain beauty.
Uzbekistan: Silk Road history, intricate architecture, and growing accessibility.
South Korea: With new global interest post-Olympics and pop culture, Korea’s tourism scene is buzzing.
🔁 Comebacks
Japan: With reopened borders and smooth infrastructure, it remains a cultural powerhouse.
New Zealand: Post-pandemic interest remains high for both nature and safety.
Sri Lanka: Back on the map after a challenging few years, with breathtaking beauty and warm hospitality.
🧘♂️ Staycations with a Twist
Not every escape requires a passport. Luxe farm stays, converted cabins, and workcation-friendly beach towns in Australia and New Zealand are seeing a major boom.
Try: Noosa with a laptop, Daylesford for midweek wine tastings, or Kangaroo Island with zero notifications.
The Smart Traveller’s Companion in 2025
With so many shifting preferences, one thing stays constant: the value of travel insurance. In 2025, it’s not just about protection—it’s about freedom. Freedom to navigate an unexpected disruption without panic.
As the world of travel evolves, one thing’s for sure: flexibility, depth, and intention are in—and the smart traveller is always covered.
Where are you headed this year?
